Privacy & Cookies
This notice describes how SureFire Systems, Inc. handles information collected through this website.
What we collect and why
We collect the name, company, email address, optional phone number, product interest, messages, and attachments you provide when requesting information, a demo, or support. We use these details to respond, provide support, and follow up about your expressed interest. Technical information, such as IP address, browser details, and requested pages, may be processed to operate and protect the website. Demo inquiries also include campaign labels, such as the source and ad that brought you here, so we can understand and respond to your request. These labels are carried in page links without a separate attribution cookie.
Service providers and cookies
We use hosting, email-delivery, support, and spam-prevention providers to deliver these services. They process information needed for those functions and may use cookies or similar technologies. We save website inquiries before sending email notifications and use spam-prevention controls to protect our forms.
On our public website, optional Google Analytics measurement helps us understand website use and measure demo requests. We do not send the contents of your inquiry or contact details to Google Analytics. Optional measurement requires your permission; use to accept, reject, or change your choice. We save your choice in this browser for up to 180 days. We do not plan follow-up ads to past visitors. Learn how Google uses information. We do not change website behavior in response to browser “Do Not Track” signals. You can control cookies through your browser; restrictions may affect forms or support. External services have their own privacy practices, including collection on other websites: support.
Retention and your choices
We generally retain inquiries and correspondence without a fixed deletion schedule. To request access, correction, deletion, or an end to follow-up, submit a privacy request through our support form. We may verify your identity and retain records needed for ongoing business or legal obligations.
Updates and text messages
Changes to this notice will be posted here with an updated date. Our SMS program is covered separately by the SMS Privacy Policy and SMS Terms. Submitting a demo request does not enroll you in SMS messages.
Last updated: October 2026